Viswaram Inspiration

Marketing is the most fascinating but at the same time one of the most ridiculed aspects of any business. Even on personal terms, marketing plays a real important role. The ability to convey to people and convince them of the product or service you are selling is called marketing. We all know that every industry survives on this aspect. Almost all industries are here to sell a product or service. It’s the ability of the marketing wing of a company, to close the sale at the highest possible price that ensures the sustenance of their industry. I had the privilege to speak to one of the finest leader in software industry and this is what he said "Marketing is all that matters. They determine whether we sell this software product for 10 rupees or 10000 rupees." We should all be proud of the salesmen we see around us; it is their ability to sell the product at the highest possible price that helps an industry survive and grow. A sale is made only when the customer feels he is win...

Gold medal won’t come to an athlete who simply sits at home, success never comes unnoticed and as a surprise. Success is not in the form of a lottery which comes most unexpected and unfortunately no one has become rich winning a lottery. Victory comes to the person who has a plan. When I was in school, I believed during the prize distribution ceremony that I will win a prize, even though I never participated in any event. How many of you had this strange feeling? I now realize it was foolish to expect a return when you haven’t put any effort, but at that point of time I continued to believe that I will win prizes even if I did not participate in any event. We don’t realize, many of us still expect something big to happen though we have not paid the price for it. Success comes to the person, who steps out of the comfort zone. To be in the stretch zone there should be something that motivates you. Its human to crave for more, personally I would not put the effort if the pain is more ...

I hope that by the communications we have had so far, you would have started outlining your goals and defined a time frame to achieve them. If you haven’t, then start right away! Remember, " If you start early you become successful early". We all should be developing the 'DO IT NOW !!!' attitude, I can assure you the results are incredible! Change, is a measure of our ability to take different paths leading to the same goal. Change is an inevitable part of success. I believe, when we start up something new, we are guided by a magical "beginners luck" but beware as it doesn’t last forever! At a later phase we won’t get the results we wanted. We may also feel like we have emptied out all our resources. This is where ‘CHANGE’ comes into play. "The only thing that doesn’t change in this universe is the word change itself". Most people quit at this point. They don’t put in the efforts to do the R&D. If we strongly have a goal in our mind, when all ...

Confidence is as important for success as water is for our sustenance. It is not always possible to learn all things and then start doing them. Likewise, we cannot wait for the road to clear before we learn driving. All that it takes for us to attempt any particular feat is confidence. "Confidence is not when you know all the answers, it’s when you are prepared to take all the questions". Most people hesitate to start off something new because of the lack of confidence. Let us accept the fact, that all winners did not have a clear cut path to their dreams. They had the courage and confidence to make a start. As they progressed towards their goal, they certainly met with many obstacles, some totally unexpected! I think confidence and enthusiasm go hand in hand. If you’re a natural enthusiast, definitely you will be a confident individual. We need to analyze why our confidence level doesn’t remain the same throughout our lives? It could be because of some set backs or tempora...